Marketing Articles

DSG International sees strong growth in its online channel, led by multichannel and Reserve & Collect offerings. Related news

1. Online growth bucks Argos’ overall sales dip
2. DSG International looks to better customer experience
3. Online sales growth helps boost Mothercare

Online retailers lost almost £3bn in 2009 as customers abandoned their shopping carts in response to delivery issues, new research from Royal Mail suggests. Related news

1. 77% of etailers think postal strikes will put customers off online shopping
2. Online retailers welcome longer opening for Royal Mail delivery offices
3. Home Delivery Network announces sub-2kg ‘Lite’ service

It's time for retailers to get online, says Chris Webster, vice president, head of retail consulting and technology at Capgemini, who advises on how to make the most of the opportunities that internet sales have to offer. Related news

1. GUEST OPINION iPad and the future of retailing
2. Guest comment: Mastering website performance to combat abandoned transactions
3. Guest Comment: What’s in store for multi-channel retail?

Speaker: Geoff Ramsey; CEO, eMarketer, Inc. What: Tips for Marketers–Reaching & Engaging the Elusive Millenial When: Thursday, September 30, 2010, 1 PM EST Join eMarketer CEO Geoff Ramsey to find out about: The [...]

Fiona Dias Executive Vice President, Strategy and Marketing GSI Commerce

More than a quarter of web users 65 and up now visiting social networks

Start up company Udozi is aiming to harness the power of the mobile web to help retailers drive consumers back into their stores and get them shopping ‘the old fashioned way’ with a stock comparison service app Related news

1. Online service to help retailers use web to drive consumers back into stores
2. Apps more popular for shopping with consumers than catalogues as mobile starts to prove itself, finds joint eDigital Research and Portaltech study
3. Mobile marketing influences a third of US shopper to visit certain stores, study finds

Another day, another iPhone based card processing solution comes on the market. This time, PAYware from Verifone, is pushing its app-and-sleeve card reading solution at micro-merchants in the US, with plans for a second generation solution that will work in chip and PIN markets in Europe later this year Related news

1. Intuit and mophie turn iPhones into card readers
2. Visa launches NFC payment dongle for iPhone
3. Card not present fraud falls by 19%

Zara is the latest fashion retailer to sell online in the UK, following hard on the heels of Gap, and coming as H&M draws nearer to selling over the internet in this country. At the same time, eBay is pushing its own Fashion Outlet in a new advertising campaign. Related news

1. Internet sales up in May but share of the retail market dips: ONS
2. John Lewis reports ecommerce sales up 24.2%, plans fashion site
3. HMV branches into fashion sales

Following the successful launch of its m-web strategy and iPhone app earlier this year, online comparison website Shopping.com continues its move into mobile with the launch of an Android app for the UK market, marking the next phase of the company’s mobile strategy Related news

1. Ocado Android app allows mobile grocery shopping using voice
2. Amazon introduces app for Android
3. Google launches Product Search for Android and iPhone

Accounting software supplier Intuit and iPhone sleeve and charger maker mophie have become the latest paring to develop a device that turns the iPhone into credit card reader for the US market. Hot on the ... Related news

1. PAYware brings card present payments to micro-merchants through iPhone
2. Payment card companies move to corner mobile shopping experience with ‘mobile malls’
3. Squareup: disruptive and innovative payments via mobile

Portaltech and PayPal have partnered to help retailers offer their customers a fast and secure checkout experience on mobile devices. The move comes shortly after PayPal released its Mobile Express Checkout – a mobile optimised version of its Express Checkout service Related news

1. B2B electronics distributor increases sales with express checkout
2. Apps more popular for shopping with consumers than catalogues as mobile starts to prove itself, finds joint eDigital Research and Portaltech study
3. ROAMING REPORT PayPal discusses its move into mobile

Best Buy UK has appointed an affiliate network as part of a campaign to drive traffic to its site when it launches for ecommerce later this autumn. Related news

1. Blackwell UK appoints ROEye to grow affiliate marketing channel
2. BLM Quantum adds affiliate marketing to personal blogs and Facebook pages
3. Guest comment: The Real Value of Affiliate Marketing

Yesterday’s Apple event was music to the ears of statistics fans. In his usual fashion, Steve Jobs reeled off a long list of millions and billions related to the consumption [...]

Women aren’t the only ones staying in touch on Facebook

Upbeat picture for online despite continued economic uncertainty

The marketer-mom blogger love affair is getting stronger and stronger. Pioneered by companies such as Walmart, with its Elevenmoms program (now called Walmart Moms), marketers have realized that moms who [...]

Content convergence on the mobile platform will accelerate trends

Worried web users may forgo activities

UK retailers could be among the first to benefit from a partnership between MasterCard and Borderlinx that they say will make cross-border ecommerce easier for shoppers. Related news

1. Borderlinx opens UK online shops to the world
2. EU reports on barriers to cross-border ecommerce
3. 60% of EU cross-border orders can’t be completed