eMarketer Articles

I understand why entertainment giant Disney bought social game developer Playdom. I also understand that sometimes it’s better to buy than build, and this is probably one of those times [...]

Peter Friedman Chairman & CEO LiveWorld Inc.

Q2 2010 search spending up 159% year over year

Speaker: Paul Verna, eMarketer Senior Analyst What: The Evolving Online Video Landscape When: Thursday, July 29, 2010, 1 PM ET To listen and watch playback of the Webinar, click here. You can view [...]

Driving recipients to social sites is top objective

A mature ecommerce market with demanding buyers

The iPhone has been slowly losing its dominance in the minds of marketers as Google’s Android operating system gained share over the past year or so. While the complication of [...]

Social efforts are further along

Explosive growth gives way to moderation

Serious about online presence and social marketing

Online channels most effective—especially when rigorously measured

Christine Carter was 21 when she started Epps Consulting, advising small retailers on their marketing and promotional strategies. Now 24, Carter provides research and consulting services to retailers including marketing, [...]

Sophisticated syndication strategies on the rise

Experts point to list fatigue

Christopher M. Schroeder CEO HealthCentral

Understanding consumers’ communication preferences

Peter Pitts was associate commissioner for external relations at the Food and Drug Administration between 2002 and 2004 and helped draft the most current guidance on direct-to-consumer pharmaceutical advertising. He [...]

Staying connected with family and friends is the top concern of women this summer

Education about ad targeting can create more fear

We all knew this day would come but it arrived sooner than some of us had expected. On July 19, Amazon announced it had sold more e-books than hardcover books [...]