eMarketer Articles
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Updated: 1 hour 48 min ago
Article: How iPad Usage is Shaping Up
In the UK, 24% of iPad owners say it’s their primary entertainment device
Categories: Marketing Articles
Article: Movie Industry Slouches Toward Digital Future
Paul Verna
Senior Analyst
Categories: Marketing Articles
Blog: Netflix App for iPhone Puts Spotlight on Mobile Video
Yesterday, Netflix released its long-awaited app for the iPhone and iPod touch, rounding the company’s offerings for Apple’s iOS platform. Significantly, the app works using both a Wi-Fi and a [...]
Categories: Marketing Articles
Blog: Digitas SVP: Pharma Marketers Must Listen Before Joining Social Media Party
Healthcare communications expert Bruce Grant testified about pharmaceutical marketers’ use of social media before the Food and Drug Administration in the fall of 2009. Grant has more than 30 years [...]
Categories: Marketing Articles
Article: Nearly Three-Quarters of Marketers Have Social Strategy
Debra Aho Williamson
Senior Analyst
Categories: Marketing Articles
Article: ForeSee Offers Tips for Online Holiday Season
Kevin Ertell
Vice President of Retail Strategy
ForeSee Results
Categories: Marketing Articles
Blog: eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
Speaker: Noah Elkin, eMarketer Senior Analyst
What: Mobile Marketing Trends, Insights and Best Practices
When: Thursday, August 26, 2010, 1 PM ET
To listen and watch playback of the Webinar, click here. You [...]
Categories: Marketing Articles
Article: Can Twitter Turn a Revenue Trickle into a Stream?
Paul Verna, Senior Analyst
Categories: Marketing Articles
Article: Pharma Spending Moves Slowly Toward Digital
Marketers follow consumers to the web
Categories: Marketing Articles
Article: Facebook Usage Still Rising in Europe, but UK Growth Slows
Karin von Abrams, Senior Analyst
Categories: Marketing Articles
Article: Grocery Shoppers Hungry for Mobile Info
Nutritional and other information a must for today’s food buyers
Categories: Marketing Articles
Blog: Look Out Cable: Time-shifting TV Is Accelerating
American consumers have plenty of alternatives to live TV, from TiVo and Apple TV to Hulu and YouTube. Content providers have kept some of the more popular programs off the [...]
Categories: Marketing Articles
Article: What Will Hulu’s IPO Mean for Advertisers?
David Hallerman, Senior Analyst
Categories: Marketing Articles
Article: Privacy Not a Problem for Savvy Millennials
Lisa E. Phillips, Senior Analyst
Categories: Marketing Articles
Blog: Mobile Meets Retail @ Shopkick’s Location-based App
As consumers plunge into back-to-school fall shopping and well in advance of the holiday shopping season, there’s a new location-based shopping app in town–Shopkick. In case you’re thinking “ho hum, [...]
Categories: Marketing Articles
Article: Why the Future of Social Marketing is Global
Debra Aho Williamson, Senior Analyst
Categories: Marketing Articles
Article: Behavioral Targeting Brings Clear Benefits to Publishers
But how clear are the advantages to consumers?
Categories: Marketing Articles
Blog: UK Retailers Move to Embrace M-Commerce
Most UK merchants expect mobile commerce to be part of their main strategy within the next 12 months, and more than 40% plan to have a transactional mobile site or [...]
Categories: Marketing Articles
Article: Are Marketers Struggling to Keep Up with Social Trends?
Marketers are challenged to stay up to date on the latest developments
Categories: Marketing Articles
Article: Gilt Groupe Positions Service and Value as Luxuries
Jyothi Rao
General Manager—Women's
Gilt Groupe
Categories: Marketing Articles
