eMarketer Articles
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Updated: 1 hour 57 min ago
Blog: The Advertising Opportunity in Facebook Places
On Wednesday Facebook announced its long-awaited location feature, Facebook Places. Places will let people share where they are, find friends in the same location and learn more about new places. [...]
Categories: Marketing Articles
Blog: Case Study: Evenflo Turns to Online Video Marketing to Engage Millennial Parents
Evenflo, the marketer of child car seats, infant feeding products and other baby gear has done little, if any online marketing until this summer when it launched “The Savvy Parents [...]
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Article: Targeting Parents with Mobile Alerts
Busy parents of young children seek to simplify with mobile
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Article: Branded Virtual Goods Revenues to Skyrocket
Virtual items give real brand lift
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Blog: Restaurant Industry Emulates Groupon and Gilt’s Recipe for Group-Buying
As flash sites like Rue La La and ideeli have diversified from apparel into housewares, beauty and travel, other online businesses have begun staking claims in their own specialties. Why [...]
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Article: Mobile Gaming Market Tops $800 Million in 2010
Ad support will drive 12.3% of mobile gaming revenues by 2014
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Article: Web Most Effective Way to Reach Local Audiences Worldwide
Local websites rule while social sites stay on hold
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Article: Steady Gains in Blogging by Marketers
43% of US companies will be blogging by 2012
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Article: Holiday Shopping Gets Another Early Start
More than a third of shoppers have already begun
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Blog: Surging Demand from Key Industries Will Boost Online Ads in Mexico
eMarketer’s CEO Geoff Ramsey presented at IAB Mexico’s yearly conference, IAB Connecta, last month, just as I was getting into the thick of my research for our Mexico Online report [...]
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Article: Social Network Ad Spending to Approach $1.7 Billion This Year
6.7% of all US online ad spending to go toward social networks this year
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Article: Blacks Take to Broadband as Overall Adoption Plateaus
Growth has stalled at two-thirds penetration
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Blog: Why Search Precedes Purchase Decisions for Canadian Moms
Online search is a fairly standard tool for finding anything from directions to a restaurant to conducting price and feature comparisons on a new refrigerator. So it’s no real surprise [...]
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Article: Strategies to Help Retailers Prep for Holiday Success
Scot Wingo
President and CEO
ChannelAdvisor
Categories: Marketing Articles
Article: Email Dominates Mobile Web Time
Email, portals stay ahead of social networking—at least on mobile devices
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Blog: Why the Google/Verizon Net Neutrality Proposal Is All About Mobile
On Monday, Google and Verizon jointly released a policy proposal detailing their thoughts on how the internet should be regulated by the Federal Communications Commission (FCC).
As Nilay Patel of Engadget [...]
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Article: What Makes Social Media Trustworthy?
Venues and relationships affect how social media users perceive advice
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Article: Women Account for Bulk of Online Buying
More than 60% of online transactions made by females
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Blog: Marketers to Spend $220 Million on Advertisements in Social Games This Year
For most social games, the primary revenue stream has not been advertising. Instead, virtual goods are dominant. However, companies such as Zynga and Playdom are realizing that their games are [...]
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Article: How Affluents Use Mobile for Shopping and Buying
Do the habits of the ultrawealthy point to the future of m-commerce?
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