eMarketer Articles

93% of charities have a Facebook page

Harris Interactive just released the results of its most recent health-related Harris Poll, which tracks the number of US adults who have gone online to look for health information. Harris [...]

Closing the gap between measurement and marketing effectiveness

Popularity of smartphones will drive adoption

Daily users comment and upload content at least twice as much as average

Use of local business directory apps up 42%

The summer of 2010 is emerging as a time of major moves in the UK’s online grocery sector. In early July, Amazon UK surprised many observers by entering this market, offering 22,000 [...]

Count Sephora as the latest retailer to offer consumers a complete mobile web experience in advance of the October launch of its iPhone app. The beauty retailer unveiled its mobile [...]

Chris Craig Chief Marketing Officer Evenflo

Word-of-mouth may not translate to loyalty

BlackBerry owns the largest share of the US smartphone market but suffers from the perception that it is losing ground as new, more powerful and more appealing competitors come to market. Will the new Torch and OS6 help to stem the tide?

Commercials most noticeable, helpful and fun on TV

Teen girls seek peer feedback

Marketers may not be doing enough to truly engage followers in conversations, according to a white paper on marketer and consumer Twitter usage from 360i. As reported in the eMarketer [...]

Marketers must encourage syndication of their content

Connecting to networks can be a hassle, but worth it

In case you’re not familiar with PatientsLikeMe, it’s a social network that enables users to share their symptoms with the goal of tracking treatment outcomes. According to Compete, the site [...]

$1.34 billion in revenues predicted by 2014

Low uptake among both native- and foreign-born Hispanics

Two in five mobile owners use location-aware services