eMarketer Articles

We all knew this day would come but it arrived sooner than some of us had expected. On July 19, Amazon announced it had sold more e-books than hardcover books [...]

Most consumers prefer communications by email

Consumers find empowerment online

As someone who follows demographics, I usually enjoy reading new research about the different generations. Right now, I’m researching my next report on millennials, also called Gen Y or—less often [...]

Paul Verna, Senior Analyst

Mobile boosts ad effectiveness for auto industry

Tactics like search considered more effective and measurable

Overall, bounceback continues for search

Marketers across categories are dipping their toes, and sometimes even an entire ankle, into the social media waters—and that includes pharmaceutical marketers. Drug marketers are making use of social media [...]

Marian Salzman President Euro RSCG Worldwide PR, North America

Deals and discounts rule the day for opt-in email

Google will report its Q2 earnings this afternoon, and available data suggests that continued revenue gains are in store. After 21% growth for US net advertising revenues in Q1, eMarketer [...]

Smaller companies most successful at social acquisition

Hispanics more receptive than average to online ads

More than a third of young women have fallen asleep with their PDA

Four in five recipients click an abandoned cart email within 24 hours

eMarketer recently published its first ever worldwide ad spending projections, forecasting double-digit growth in the online space as the global economy continues to improve. That fast digital growth will be supported [...]

Nearly three-quarters of companies recruit on social sites

Digital shows resilience around the world

About half of black and Hispanic adults access the mobile web, compared with one in three whites