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Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Updated: 1 hour 59 min ago
Article: Why Many Teens Are Moving on from Facebook
The main reason? They just lost interest
Categories: Marketing Articles
Blog: Leanback: The Latest from Google’s Video Laboratory
The not-so-mad scientists at YouTube—aka, Google’s video laboratory—just launched Leanback, their latest beta project.
As the name implies, Leanback looks to get online video viewers to sit back and just watch [...]
Categories: Marketing Articles
Blog: TIME to Put a Square Peg in a Round Hole …
… or put the genie back in the bottle. Pick your metaphor, as long as it means “impossible task.â€
Last year, Time Inc. CEO Ann Moore wrote an all-company memo on [...]
Categories: Marketing Articles
Article: When Kids Shop Online
Paul Parkin
Founding Partner
SALT Branding
Categories: Marketing Articles
Article: 55% of Online Video Viewers OK with Web Ads
Younger viewers most likely to say online ads are as acceptable as on TV
Categories: Marketing Articles
Blog: Twitter Joins a Hot Ecommerce Trend
Twitter, in rolling out its official @earlybird Exclusive Offers account, will take advantage of its strength to deliver time-sensitive information by offering daily deals similar to those popularized by the [...]
Categories: Marketing Articles
Blog: UK Consumers Aim to Trim Spending
The Daily Telegraph has released results of a TNS study into consumer spending intentions, following government announcements of public sector budget cuts and a rise in value-added tax (VAT) to [...]
Categories: Marketing Articles
Blog: Multitasking in the Social Space
The phenomenon of multitasking while online is well-documented. According to the USC Annenberg School Center for the Digital Future, more than 80% of US internet users multitasked during at least [...]
Categories: Marketing Articles
Article: Who Spends Most Time on Facebook?
How age, income and ethnicity affect time spent social networking
Categories: Marketing Articles
Article: How Consumers Prepare to Purchase Mobile Devices
Longer purchase process gives device marketers opportunities to target shoppers
Categories: Marketing Articles
Blog: Starcom Author Highlights Media Changes in 4th Edition Handbook
Helen Katz, Senior Vice President-Research Director at Starcom Mediavest Group, has seen her fair share of changes in the world of media planning and buying and advertising over the [...]
Categories: Marketing Articles
Blog: Yahoo! Uses Search Queries to Source the People’s News
Just a few days after America celebrated Independence Day, Yahoo! will roll out the latest in niche news sites, sourced entirely by internet users’ search queries, according to The New [...]
Categories: Marketing Articles
Article: B2Bs Still Struggle to Tie Leads to Marketing Touchpoints
Marketers that focus on ROI and other financial metrics more likely to employ sophisticated techniques
Categories: Marketing Articles
Article: US Broadband Users Settle for Less
Lisa E. Phillips, Senior Analyst
Categories: Marketing Articles
Blog: Case Study: How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent
Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a [...]
Categories: Marketing Articles
Article: Mobile Users Ready for Location-Based Text Marketing
Mobile marketing is not just for smartphones
Categories: Marketing Articles
Article: Online Merchants Love Facebook’s ‘Like’
How many will bring the full ecommerce experience to the social site?
Categories: Marketing Articles
Blog: Big Media’s Hyper-Local Push for Local Advertising Dollars
Recent research from Pew Internet & American Life Project shows that one out of five US adults now tracks local issues online. As a result, several major media companies, including [...]
Categories: Marketing Articles
Blog: Brighter Outlook for Germany’s Display Advertising Market
A new forecast from the Online-Vermarkterkreis (OVK) sees spending on Internet display advertising rising between 8% and 9% in Germany during 2010. The OVK noted that interest in a range [...]
Categories: Marketing Articles
Article: Online and Offline Social Networks Key to Teen Shopping
Jason Rivera
Director of Consumer Insights and Planning
AMP Agency, an Alloy Media + Marketing property
Categories: Marketing Articles
