eMarketer Articles
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Updated: 1 hour 36 min ago
Article: Two-Thirds of Kids and Teens Now Mobile
Always-on from increasingly young ages
Categories: Marketing Articles
Article: Building Trust Through Brand Monitoring
Getting involved in the community—the right way
Categories: Marketing Articles
Article: Email Marketing Drives Cross-Channel Sales
Integration with offline channels needed to measure full effect
Categories: Marketing Articles
Blog: Why I’m Not Thrilled With Hulu Plus
I admit I wasn’t expecting to be bowled over by the arrival of Hulu Plus. But even considering my low expectations, the official unveiling of the service leaves me underwhelmed. [...]
Categories: Marketing Articles
Article: How the Entertainment Industry Can Move Beyond the Click
Interaction time translates to real-world branding impacts
Categories: Marketing Articles
Article: Big Potential for In-Store Mobile Marketing
Sophisticated apps can make the store experience better than ever
Categories: Marketing Articles
Blog: Softbank and Rakuten: The Growing E-Commerce Competition for Amazon in Asia
Japanese businesses have been trailblazers when it comes to the use of internet and mobile technology. Two leaders in particular are eying overseas expansion in the face of domestic economic [...]
Categories: Marketing Articles
Article: Privacy Concerns Fail to Slow Social Activity
Users fear ads more than identity theft
Categories: Marketing Articles
Article: Most Hispanic Women Trust Online Buzz More than Ads
Positive comments more common than complaints
Categories: Marketing Articles
Article: College Students Annoyed by Mobile Ads
Marketing messages are not welcomed on students’ most intimate device
Categories: Marketing Articles
Article: Twitter Moms Care for Content over Coupons
Mothers follow marketers for more than just discounts and deals
Categories: Marketing Articles
Blog: What’s the True Value of the Web to Marketers?
Last week saw the annual Future of Digital Marketing conference in London, sponsored by Econsultancy. For me, a long day’s exposure to many stimulating speakers boiled down to a multifaceted [...]
Categories: Marketing Articles
Blog: eMarketer Webinar: The Keys to Online Display Advertising
Speaker: David Hallerman, eMarketer Senior Analyst
What: The Keys to Online Display Advertising
When: Thursday, June 24, 2010, 1 PM ET
To listen and watch playback of the Webinar, click here. You can [...]
Categories: Marketing Articles
Article: Tapping Apps for Personalized Retailing
Dave Bruno
Director of Marketing
Escalate Retail
Categories: Marketing Articles
Article: Why Mobile Offers a Good Chance to Connect with Hispanics
Young mobile population eager to communicate and connect
Categories: Marketing Articles
Blog: iPhone 4: First Impressions for Marketers
First impressions of Apple's new iPhone 4 and what the device means for marketers.
Categories: Marketing Articles
Article: What Makes Up a Social Marketing Strategy?
Some key questions still unanswered
Categories: Marketing Articles
Article: In Online Retail, Usability Is Rated No. 1
Curtailing abandoned or failed purchases
Categories: Marketing Articles
Blog: Facebook Is Closing the Ad Revenue Gap with the Portals
There were three big news stories last week in the social network business: AOL sold Bebo for a reported $10 million to an investment group; MySpace co-president Jason Hirschhorn left [...]
Categories: Marketing Articles
Article: Why Marketers Must Keep Kids’ Safety in Mind
As kids and teens increase online activity, regulators mull new rules
Categories: Marketing Articles
