eMarketer Articles
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Updated: 2 hours 9 min ago
Article: Online Takes Lead in UK
After outpacing TV, online ads also overtake print
Categories: Marketing Articles
Article: The Future of Social/E-Mail Integration
More social tactics will boost e-mail efforts
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Article: Mobile Automotive Marketing Revs Up
Finding in-market car shoppers on the go
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Blog: Case Study: Mercedes-Benz Test-Drives Advertising in Mobile Apps
In a push to promote its E-Class vehicle, Mercedes-Benz USA has made a few interesting forays into mobile marketing to help deepen engagement, loyalty and purchase consideration. Along with a [...]
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Article: Affluents Lead Way to E-Commerce Recovery
More confident about economy, affluents will drive online spending
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Article: What Brand Fans Are Worth
Can a single number capture the value of social followers?
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Blog: Apple and Android Battle for Smartphone Ad Impressions
For all the talk about Android growing faster than the iPhone, Apple’s device remains the top dog in usage – for now. According to the latest “Mobile Mix” mobile device [...]
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Buick Updates Its Image with iPad App Sponsorship
Craig Bierley
Director, Advertising and Promotions, Buick/GMC
General Motors Corp.
Categories: Marketing Articles
How Kids React When Parents Go Social
Younger teens ‘hate it’ when parents try to make friends
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Agencies: Targeting Boosts Display Spend
Legislation and privacy concerns underscore continued difficulties
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Mobile Social Networking Drives Rising App Usage
240% increase in social networking app access
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Blog: Why You Shouldn’t Remember Bebo For How It Failed
AOL has reportedly found a buyer for Bebo, the social network it acquired just over two years ago. AOL is said to be selling Bebo for just $10 million to [...]
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Blog: Rite Aid Case Study: Using Video to Drive Loyalty and Sales
Drugstore chain Rite Aid has nearly 4,800 stores in 31 states and the District of Columbia. Its e-commerce site sells pharmacy items, household, personal care, nutrition, wellness and beauty products. [...]
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Small-Biz Success from Deeper Online Interaction
Those on the Web the most reap the greatest benefit
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Online Ad Spend Bouncing Back After Tough Year
Online to take one-fifth of total ad spend by 2014
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Is Social a Source for B2B Leads?
Most referrals from social sites uninterested in products and services
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Why Users’ First Online Activity Each Morning Is Important
What site you go to after waking up says a lot
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Blog: New Stats: 33% of US Adult Internet Users Watch Full-Length TV Shows Online
The days when online video was just for “fast-food†YouTube clips are over. About 67% of US homes will have a broadband connection this year, and most importantly, a large [...]
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Despite Setbacks, Marketers Look to Make Better Use of Analytics
Three-quarters analyze interactions between online channels
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