eMarketer Articles
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Updated: 1 hour 34 min ago
Blog: Ford Case Study: Using Mobile Advertising on Idle-Screens to Drive Purchase Intent
Ford recently deployed idle-screen advertising via mobile phones and devices to help drive interest in its 2010 Taurus. From September through November 2009, the idle-screen ad racked up an enviable [...]
Categories: Marketing Articles
Hispanic Moms’ Online Shopping Habits
Isidra Mencos
Executive Editor
BabyCenter en Español
Categories: Marketing Articles
Reaching Teen Influencers with Social Messages
Majority prefer straightforward communication from brands
Categories: Marketing Articles
Blog: What Is the Estimated Size of the Streaming Audience for the World Cup in the US?
In order to venture a guess (and this is just a guess–there’s not a lot of data out there on this), let’s start with Nielsen’s estimate that 120 million people [...]
Categories: Marketing Articles
Canadian Mobile Subscriptions to Climb 20% by 2014
Smartphone ownership and mobile ad spending also rise
Categories: Marketing Articles
Blog: Mobile Marketing Case Studies and Best Practices: A Roundup
We’ve covered several mobile efforts from brands and agencies over the past few months. Here’s a collection of the interviews and case studies we’ve conducted on mobile app development, cross-channel [...]
Categories: Marketing Articles
Case Study: Targeting Social Content–Sharers
Mederma taps ShareThis to deepen consumer engagement
Categories: Marketing Articles
Online Video Viewing Shifts to Long-Form Content
Full-length TV and movies get a boost
Categories: Marketing Articles
How Consumers Interact with Brands on Social Networks
Consumers do want relationships
Categories: Marketing Articles
Getting to Know E-Mail Recipients
Personalization means more than just being on a first-name basis
Categories: Marketing Articles
Heavy Users Are Big Spenders on Facebook, Twitter
Heaviest users buy most online
Categories: Marketing Articles
Virtual Goods Boom in 2010
Asians and Hispanics account for 46% of market
Categories: Marketing Articles
Why Retailers Need an In-Store Mobile Strategy
Dave Sikora
Founder & CEO
Digby
Categories: Marketing Articles
Among Teens, Texting Tops E-Mail, Facebook
Four times as many teens choose SMS over Facebook
Categories: Marketing Articles
Will Social Media Adoption Drive Productivity?
Millennials entering workforce will drive adoption
Categories: Marketing Articles
How Consumers Balance Openness and Privacy
Millennials savvy about online reputation management
Categories: Marketing Articles
Social Media No. 1 Emerging Channel for Lead Gen
Tech marketers tap social for finding new customers
Categories: Marketing Articles
B2B Spending on Social Media to Explode
Businesspeople are people too
Categories: Marketing Articles
